What makes them commit? Examining customer commitment to luxury brands across emerging markets
What makes them commit? Examining customer commitment to luxury brands across emerging markets
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
February 2016
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Shukla, Paurav and Singh, Jaywant
(2016)
What makes them commit? Examining customer commitment to luxury brands across emerging markets.
American Marketing Association (AMA) 2016 Winter Marketing Academic Conference: What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data, , Las Vegas, United States.
26 - 28 Feb 2016.
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Conference or Workshop Item
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Published date: February 2016
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American Marketing Association (AMA) 2016 Winter Marketing Academic Conference: What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data, , Las Vegas, United States, 2016-02-26 - 2016-02-28
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Local EPrints ID: 429682
URI: http://eprints.soton.ac.uk/id/eprint/429682
PURE UUID: 9422c721-6cc4-49b5-a481-e62b5951c82c
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Date deposited: 03 Apr 2019 16:30
Last modified: 13 Dec 2021 03:36
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Author:
Jaywant Singh
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