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What makes them commit? Examining customer commitment to luxury brands across emerging markets

What makes them commit? Examining customer commitment to luxury brands across emerging markets
What makes them commit? Examining customer commitment to luxury brands across emerging markets
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531

Shukla, Paurav and Singh, Jaywant (2016) What makes them commit? Examining customer commitment to luxury brands across emerging markets. American Marketing Association (AMA) 2016 Winter Marketing Academic Conference: What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data, , Las Vegas, United States. 26 - 28 Feb 2016.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: February 2016
Venue - Dates: American Marketing Association (AMA) 2016 Winter Marketing Academic Conference: What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data, , Las Vegas, United States, 2016-02-26 - 2016-02-28

Identifiers

Local EPrints ID: 429682
URI: http://eprints.soton.ac.uk/id/eprint/429682
PURE UUID: 9422c721-6cc4-49b5-a481-e62b5951c82c
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

Catalogue record

Date deposited: 03 Apr 2019 16:30
Last modified: 10 Nov 2021 04:00

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