Singh, Jaywant and Shukla, Paurav (2016) Creative in-store packaging cues: are consumers noticing? American Marketing Association (AMA) 2016 Winter Marketing Academic Conference: What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data, , Las Vegas, United States. 26 - 28 Feb 2016.
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Published date: February 2016
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American Marketing Association (AMA) 2016 Winter Marketing Academic Conference: What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data, , Las Vegas, United States, 2016-02-26 - 2016-02-28
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Local EPrints ID: 429683
URI: http://eprints.soton.ac.uk/id/eprint/429683
PURE UUID: 292bd56e-95b9-418c-b074-d4e4297df494
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Date deposited: 03 Apr 2019 16:30
Last modified: 13 Dec 2021 03:36
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Author:
Jaywant Singh
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