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Creative in-store packaging cues: are consumers noticing?

Creative in-store packaging cues: are consumers noticing?
Creative in-store packaging cues: are consumers noticing?
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531

Shukla, Paurav and Singh, Jaywant (2016) Creative in-store packaging cues: are consumers noticing? American Marketing Association (AMA) 2016 Winter Marketing Academic Conference: What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data, Las Vegas, United States. 26 - 28 Feb 2016.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: February 2016
Venue - Dates: American Marketing Association (AMA) 2016 Winter Marketing Academic Conference: What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data, Las Vegas, United States, 2016-02-26 - 2016-02-28

Identifiers

Local EPrints ID: 429683
URI: https://eprints.soton.ac.uk/id/eprint/429683
PURE UUID: 292bd56e-95b9-418c-b074-d4e4297df494
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

Catalogue record

Date deposited: 03 Apr 2019 16:30
Last modified: 10 Dec 2019 01:22

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Contributors

Author: Paurav Shukla ORCID iD
Author: Jaywant Singh ORCID iD

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