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Status (luxury) consumption in cross-national context:: Managerial implications

Status (luxury) consumption in cross-national context:: Managerial implications
Status (luxury) consumption in cross-national context:: Managerial implications
In my earlier post ‘Status (luxury) consumption among British and Indian customers’, I discussed the theoretical implications relating to one of my recently published study in the International Marketing Review. In this post, I am going to focus on the managerial implications.
PauravShukla.com
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d

Shukla, Paurav (2010) Status (luxury) consumption in cross-national context:: Managerial implications.

Record type: Other

Abstract

In my earlier post ‘Status (luxury) consumption among British and Indian customers’, I discussed the theoretical implications relating to one of my recently published study in the International Marketing Review. In this post, I am going to focus on the managerial implications.

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More information

Published date: 23 January 2010

Identifiers

Local EPrints ID: 429684
URI: https://eprints.soton.ac.uk/id/eprint/429684
PURE UUID: f26c85e5-f71b-4ed1-87dc-649e2dcad1fe
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622

Catalogue record

Date deposited: 03 Apr 2019 16:30
Last modified: 04 Apr 2019 00:20

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