Shukla, Paurav (2010) Status (luxury) consumption in cross-national context:: Managerial implications.
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Abstract
In my earlier post ‘Status (luxury) consumption among British and Indian customers’, I discussed the theoretical implications relating to one of my recently published study in the International Marketing Review. In this post, I am going to focus on the managerial implications.
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Published date: 23 January 2010
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Local EPrints ID: 429684
URI: http://eprints.soton.ac.uk/id/eprint/429684
PURE UUID: f26c85e5-f71b-4ed1-87dc-649e2dcad1fe
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Date deposited: 03 Apr 2019 16:30
Last modified: 16 Mar 2024 04:39
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