I am really attached to my brand!: Understanding customer commitment to luxury brands in Thailand
I am really attached to my brand!: Understanding customer commitment to luxury brands in Thailand
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Banerjee, Madhumita
aa2f5228-6b0c-409b-abfe-5d141b9285bc
2015
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Banerjee, Madhumita
aa2f5228-6b0c-409b-abfe-5d141b9285bc
Singh, Jaywant, Shukla, Paurav and Banerjee, Madhumita
(2015)
I am really attached to my brand!: Understanding customer commitment to luxury brands in Thailand.
The Spaces of Luxury: Places, Spaces and Geographies from the Renaissance to the Present, University of Warwick, Warwick, United Kingdom.
05 - 07 Feb 2015.
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Conference or Workshop Item
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Published date: 2015
Venue - Dates:
The Spaces of Luxury: Places, Spaces and Geographies from the Renaissance to the Present, University of Warwick, Warwick, United Kingdom, 2015-02-05 - 2015-02-07
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Local EPrints ID: 429689
URI: http://eprints.soton.ac.uk/id/eprint/429689
PURE UUID: 5cfa7247-1a78-462b-9f9e-e8a4db97c4c6
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Date deposited: 03 Apr 2019 16:30
Last modified: 27 Feb 2024 03:06
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Contributors
Author:
Jaywant Singh
Author:
Madhumita Banerjee
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