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I am really attached to my brand!: Understanding customer commitment to luxury brands in Thailand

I am really attached to my brand!: Understanding customer commitment to luxury brands in Thailand
I am really attached to my brand!: Understanding customer commitment to luxury brands in Thailand
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Banerjee, Madhumita
aa2f5228-6b0c-409b-abfe-5d141b9285bc
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Banerjee, Madhumita
aa2f5228-6b0c-409b-abfe-5d141b9285bc

Singh, Jaywant, Shukla, Paurav and Banerjee, Madhumita (2015) I am really attached to my brand!: Understanding customer commitment to luxury brands in Thailand. The Spaces of Luxury: Places, Spaces and Geographies from the Renaissance to the Present, University of Warwick, Warwick, United Kingdom. 05 - 07 Feb 2015.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: 2015
Venue - Dates: The Spaces of Luxury: Places, Spaces and Geographies from the Renaissance to the Present, University of Warwick, Warwick, United Kingdom, 2015-02-05 - 2015-02-07

Identifiers

Local EPrints ID: 429689
URI: http://eprints.soton.ac.uk/id/eprint/429689
PURE UUID: 5cfa7247-1a78-462b-9f9e-e8a4db97c4c6
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622

Catalogue record

Date deposited: 03 Apr 2019 16:30
Last modified: 10 Nov 2021 04:00

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Contributors

Author: Jaywant Singh ORCID iD
Author: Paurav Shukla ORCID iD
Author: Madhumita Banerjee

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