The University of Southampton
University of Southampton Institutional Repository

Communicating responsibility-practicing irresponsibility in CSR advertisements

Communicating responsibility-practicing irresponsibility in CSR advertisements
Communicating responsibility-practicing irresponsibility in CSR advertisements

With research focusing on corporate social disclosure mainly through websites and corporate reports, corporate social responsibility (CSR) communications remain an emerging field. However, little is known about CSR advertisements. Combining legitimacy theory and the theory of impression management, this paper develops and evaluates a conceptual framework about how organizations publicize their CSR strategies through print advertisements in order to disclose social and environmentally responsible behavior to their stakeholders. Theoretically, this paper contributes to the body of knowledge of CSR communications by identifying the impression management approach organizations adopt to legitimize their CSR strategies through "informing" (CSR) and/or "diverting attention" by practicing corporate and social irresponsibility (CSI). The exploratory research finds that CSR advertisements contain a limited amount of substantial information and third-party associations which reflects possible latent CSI motives. This paper contributes to managerial practice and policy making by offering a set of recommendations for meaningful CSR engagement.

Corporate social irresponsibility, CSR communications, Impression management, Legitimacy theory, Oil industry
0148-2963
1881-1888
Perks, Keith J.
e1143c86-e3d6-401e-b1d7-e973a2efc70c
Farache, Francisca
e8ce259c-6c28-47ee-a0a3-d19438ac8341
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Berry, Aidan
df629bfa-2619-4283-b909-2a11b4f1e4f6
Perks, Keith J.
e1143c86-e3d6-401e-b1d7-e973a2efc70c
Farache, Francisca
e8ce259c-6c28-47ee-a0a3-d19438ac8341
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Berry, Aidan
df629bfa-2619-4283-b909-2a11b4f1e4f6

Perks, Keith J., Farache, Francisca, Shukla, Paurav and Berry, Aidan (2013) Communicating responsibility-practicing irresponsibility in CSR advertisements. Journal of Business Research, 66 (10), 1881-1888. (doi:10.1016/j.jbusres.2013.02.009).

Record type: Article

Abstract

With research focusing on corporate social disclosure mainly through websites and corporate reports, corporate social responsibility (CSR) communications remain an emerging field. However, little is known about CSR advertisements. Combining legitimacy theory and the theory of impression management, this paper develops and evaluates a conceptual framework about how organizations publicize their CSR strategies through print advertisements in order to disclose social and environmentally responsible behavior to their stakeholders. Theoretically, this paper contributes to the body of knowledge of CSR communications by identifying the impression management approach organizations adopt to legitimize their CSR strategies through "informing" (CSR) and/or "diverting attention" by practicing corporate and social irresponsibility (CSI). The exploratory research finds that CSR advertisements contain a limited amount of substantial information and third-party associations which reflects possible latent CSI motives. This paper contributes to managerial practice and policy making by offering a set of recommendations for meaningful CSR engagement.

Full text not available from this repository.

More information

Accepted/In Press date: 1 August 2012
e-pub ahead of print date: 5 March 2013
Published date: 1 October 2013
Keywords: Corporate social irresponsibility, CSR communications, Impression management, Legitimacy theory, Oil industry

Identifiers

Local EPrints ID: 430382
URI: http://eprints.soton.ac.uk/id/eprint/430382
ISSN: 0148-2963
PURE UUID: 4dc92d3d-ac6d-4b76-833e-3d53523efd96
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622

Catalogue record

Date deposited: 26 Apr 2019 16:30
Last modified: 07 Oct 2020 02:24

Export record

Altmetrics

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×