Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison
Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison
This study provides insights into how interpersonal influences and branding cues shape consumer luxury purchase intentions. Using a sample of British and Indian consumers, this study investigates and compares structure, properties and mean levels of susceptibility to interpersonal influences and highlights the interfunctional interactions. While normative interpersonal influences were found to be significant across nations, the role of informational interpersonal influences was significant only among Indian consumers. It was also observed that British consumers relied increasingly on branding cues. Moreover, brand image was found to be a significant moderator between normative interpersonal influences and luxury purchase intentions in both countries.
Brand image, Brand origin, Cross-national research, Emerging markets, Interpersonal influences, Luxury
242-252
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
1 April 2011
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Shukla, Paurav
(2011)
Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison.
Journal of World Business, 46 (2), .
(doi:10.1016/j.jwb.2010.11.002).
Abstract
This study provides insights into how interpersonal influences and branding cues shape consumer luxury purchase intentions. Using a sample of British and Indian consumers, this study investigates and compares structure, properties and mean levels of susceptibility to interpersonal influences and highlights the interfunctional interactions. While normative interpersonal influences were found to be significant across nations, the role of informational interpersonal influences was significant only among Indian consumers. It was also observed that British consumers relied increasingly on branding cues. Moreover, brand image was found to be a significant moderator between normative interpersonal influences and luxury purchase intentions in both countries.
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e-pub ahead of print date: 3 December 2010
Published date: 1 April 2011
Keywords:
Brand image, Brand origin, Cross-national research, Emerging markets, Interpersonal influences, Luxury
Identifiers
Local EPrints ID: 430702
URI: http://eprints.soton.ac.uk/id/eprint/430702
ISSN: 1090-9516
PURE UUID: 0b36fc95-af5f-4bdb-88f1-bee91a8dc945
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Date deposited: 08 May 2019 16:30
Last modified: 16 Mar 2024 04:39
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