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Effects of consumer psychographics and store characteristics in influencing shopping value and store switching

Effects of consumer psychographics and store characteristics in influencing shopping value and store switching
Effects of consumer psychographics and store characteristics in influencing shopping value and store switching

The research examines the impact of psychographic variables and store characteristics on utilitarian and hedonic shopping value. The findings demonstrate the direct influence of deal proneness and normative interpersonal influences on personal shopping value. Moreover, the study also captures the influence of several store characteristics, such as assortment, after sales service and ambience. The significant influence of shopping value in reducing store switching is also noteworthy. This study also provides evidence relating to how retailer‐controlled variables can influence consumer‐derived shopping value. Results show how each store environment factor influences consumers' overall shopping value and thereby provide an avenue to make strategic adjustments, which in turn can generate a better consumer experience and increased value. The study builds on and extends the previous work carried out relating to antecedents of shopping value by looking at the simultaneous influence of consumer‐level factors as well as retailer‐managed factors. Moreover, the study provides further evidence regarding how shopping value can lessen the dire impact of consumer defection at retail store level.

1472-0817
194-203
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Babin, Barry J.
8f722705-3042-4858-a2a6-faae9d9806bc
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Babin, Barry J.
8f722705-3042-4858-a2a6-faae9d9806bc

Shukla, Paurav and Babin, Barry J. (2013) Effects of consumer psychographics and store characteristics in influencing shopping value and store switching. Journal of Consumer Behaviour, 12 (3), 194-203. (doi:10.1002/cb.1411).

Record type: Article

Abstract

The research examines the impact of psychographic variables and store characteristics on utilitarian and hedonic shopping value. The findings demonstrate the direct influence of deal proneness and normative interpersonal influences on personal shopping value. Moreover, the study also captures the influence of several store characteristics, such as assortment, after sales service and ambience. The significant influence of shopping value in reducing store switching is also noteworthy. This study also provides evidence relating to how retailer‐controlled variables can influence consumer‐derived shopping value. Results show how each store environment factor influences consumers' overall shopping value and thereby provide an avenue to make strategic adjustments, which in turn can generate a better consumer experience and increased value. The study builds on and extends the previous work carried out relating to antecedents of shopping value by looking at the simultaneous influence of consumer‐level factors as well as retailer‐managed factors. Moreover, the study provides further evidence regarding how shopping value can lessen the dire impact of consumer defection at retail store level.

Full text not available from this repository.

More information

Accepted/In Press date: 2 October 2012
e-pub ahead of print date: 4 March 2013
Published date: 1 May 2013

Identifiers

Local EPrints ID: 430705
URI: http://eprints.soton.ac.uk/id/eprint/430705
ISSN: 1472-0817
PURE UUID: 86aeaf55-267a-4945-9916-d6e2a70b3a30
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622

Catalogue record

Date deposited: 08 May 2019 16:30
Last modified: 07 Oct 2020 02:24

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