The impact of organizational efforts on consumer concerns in an online context
The impact of organizational efforts on consumer concerns in an online context
As organizations spend a significant amount of their resources on online channels, it is vitally important to understand the effects of this cost on consumer behavior. The author developed and empirically tested an integrated model combining the effects of organizational efforts on consumer concerns, process satisfaction, and purchase intentions. The results of this effort suggested that consumers are still skeptical of the organizational efforts in an online context and their concerns remain a critical factor in influencing their satisfaction and purchase intention. The study provided insights for managers about how they may reduce shopping cart abandonment in online purchasing environment by focusing on consumer concerns.
Online trust, Perceived risk, Privacy concerns, Security concerns, Structural equation modeling, Visual appearance
113-119
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
1 January 2014
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Shukla, Paurav
(2014)
The impact of organizational efforts on consumer concerns in an online context.
Information and Management, 51 (1), .
(doi:10.1016/j.im.2013.11.003).
Abstract
As organizations spend a significant amount of their resources on online channels, it is vitally important to understand the effects of this cost on consumer behavior. The author developed and empirically tested an integrated model combining the effects of organizational efforts on consumer concerns, process satisfaction, and purchase intentions. The results of this effort suggested that consumers are still skeptical of the organizational efforts in an online context and their concerns remain a critical factor in influencing their satisfaction and purchase intention. The study provided insights for managers about how they may reduce shopping cart abandonment in online purchasing environment by focusing on consumer concerns.
This record has no associated files available for download.
More information
Accepted/In Press date: 6 November 2013
e-pub ahead of print date: 16 November 2013
Published date: 1 January 2014
Keywords:
Online trust, Perceived risk, Privacy concerns, Security concerns, Structural equation modeling, Visual appearance
Identifiers
Local EPrints ID: 430709
URI: http://eprints.soton.ac.uk/id/eprint/430709
ISSN: 0378-7206
PURE UUID: eb704453-b041-4f52-9db5-67c5f5843841
Catalogue record
Date deposited: 08 May 2019 16:30
Last modified: 16 Mar 2024 04:39
Export record
Altmetrics
Download statistics
Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.
View more statistics
