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The impact of organizational efforts on consumer concerns in an online context

The impact of organizational efforts on consumer concerns in an online context
The impact of organizational efforts on consumer concerns in an online context

As organizations spend a significant amount of their resources on online channels, it is vitally important to understand the effects of this cost on consumer behavior. The author developed and empirically tested an integrated model combining the effects of organizational efforts on consumer concerns, process satisfaction, and purchase intentions. The results of this effort suggested that consumers are still skeptical of the organizational efforts in an online context and their concerns remain a critical factor in influencing their satisfaction and purchase intention. The study provided insights for managers about how they may reduce shopping cart abandonment in online purchasing environment by focusing on consumer concerns.

Online trust, Perceived risk, Privacy concerns, Security concerns, Structural equation modeling, Visual appearance
0378-7206
113-119
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d

Shukla, Paurav (2014) The impact of organizational efforts on consumer concerns in an online context. Information and Management, 51 (1), 113-119. (doi:10.1016/j.im.2013.11.003).

Record type: Article

Abstract

As organizations spend a significant amount of their resources on online channels, it is vitally important to understand the effects of this cost on consumer behavior. The author developed and empirically tested an integrated model combining the effects of organizational efforts on consumer concerns, process satisfaction, and purchase intentions. The results of this effort suggested that consumers are still skeptical of the organizational efforts in an online context and their concerns remain a critical factor in influencing their satisfaction and purchase intention. The study provided insights for managers about how they may reduce shopping cart abandonment in online purchasing environment by focusing on consumer concerns.

Full text not available from this repository.

More information

Accepted/In Press date: 6 November 2013
e-pub ahead of print date: 16 November 2013
Published date: 1 January 2014
Keywords: Online trust, Perceived risk, Privacy concerns, Security concerns, Structural equation modeling, Visual appearance

Identifiers

Local EPrints ID: 430709
URI: http://eprints.soton.ac.uk/id/eprint/430709
ISSN: 0378-7206
PURE UUID: eb704453-b041-4f52-9db5-67c5f5843841
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622

Catalogue record

Date deposited: 08 May 2019 16:30
Last modified: 07 Oct 2020 02:24

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