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‘Looking good in a Buffalo stance’: Ray Petri and the styling of new masculinities

‘Looking good in a Buffalo stance’: Ray Petri and the styling of new masculinities
‘Looking good in a Buffalo stance’: Ray Petri and the styling of new masculinities
Through his collaborations with models, photographers and musicians London based Ray Petri presented a new vision of masculinity within the pages of the new British style magazines of the 1980s. Known as the Buffalo Collective, this group led by Petri created new expressions of men’s fashion that juxtaposed high fashion designer garments with sportswear and found items. This chapter will examine the way in which Petri drew on his own life experiences and particular icons of masculinity in the creation of the Buffalo collective’s signature style. Petri’s choice of non-traditional male models from a range of mixed ethnic backgrounds challenged the hegemony of masculinity and fashion media images of men. This chapter looks specifically at how the ways in which his collaborative output in the eighties lifestyle magazines i-D, The Face and Arena presented this new vision and pay particular attention to sportsmen and boxer, cowboys, traditional tailoring, men in skirts and female masculinities to paint a picture of his creative approach to masculinities.
masculinities, Buffalo, cowboys, boxers, eighties, lifestyle magazines
Bloomsbury Academic
Cole, Shaun
e74cdd05-e4da-46e9-9b25-e13ab0c21a79
Lynge-Jorlén, Ane
Cole, Shaun
e74cdd05-e4da-46e9-9b25-e13ab0c21a79
Lynge-Jorlén, Ane

Cole, Shaun (2020) ‘Looking good in a Buffalo stance’: Ray Petri and the styling of new masculinities. In, Lynge-Jorlén, Ane (ed.) Fashion Stylists: History, Meaning and Practice. London. Bloomsbury Academic.

Record type: Book Section

Abstract

Through his collaborations with models, photographers and musicians London based Ray Petri presented a new vision of masculinity within the pages of the new British style magazines of the 1980s. Known as the Buffalo Collective, this group led by Petri created new expressions of men’s fashion that juxtaposed high fashion designer garments with sportswear and found items. This chapter will examine the way in which Petri drew on his own life experiences and particular icons of masculinity in the creation of the Buffalo collective’s signature style. Petri’s choice of non-traditional male models from a range of mixed ethnic backgrounds challenged the hegemony of masculinity and fashion media images of men. This chapter looks specifically at how the ways in which his collaborative output in the eighties lifestyle magazines i-D, The Face and Arena presented this new vision and pay particular attention to sportsmen and boxer, cowboys, traditional tailoring, men in skirts and female masculinities to paint a picture of his creative approach to masculinities.

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More information

Accepted/In Press date: 24 April 2019
Published date: 23 July 2020
Keywords: masculinities, Buffalo, cowboys, boxers, eighties, lifestyle magazines

Identifiers

Local EPrints ID: 431224
URI: http://eprints.soton.ac.uk/id/eprint/431224
PURE UUID: 13ac4b41-6c03-4219-b554-4fd23376abaa

Catalogue record

Date deposited: 28 May 2019 16:30
Last modified: 12 Dec 2021 05:10

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Contributors

Author: Shaun Cole
Editor: Ane Lynge-Jorlén

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