Domain identification for commercial intention-holding posts on Twitter

Zhu, Yuanyuan, So, Mee and Harrigan, Paul (2019) Domain identification for commercial intention-holding posts on Twitter. In International Conference on Cyber Situational Awareness, Data Analytics And Assessment. IEEE.. (doi:10.1109/CyberSA.2019.8899491).

Abstract

Today, more people use social networking platforms to convey their desires and recent needs. Actually, there are numerous daily posts carrying commercial intention. The detection of these kinds of user intention would be quite valuable, especially for the platform itself. Firstly, it could help the platform provide precise and instant recommendations to users for its own business interests. Secondly, intention mining works may help link users’ needs by detecting potential buyers and sellers and their specific intentions which can benefit users by optimizing the resources in their hand and increase functional richness.
The whole intention mining process generally includes three main stages: user commercial intention filtering, intention domain identification and specific intention words extraction. In this work, the first stage was simplified using
keywords-based automatic filter followed by a manual screening. The main focus of this paper is the second stage, assigning the intention-holding posts into their own single domain. Three machine learning models and two deep
learning models were proposed to solve this text classification problem. The proposed methods have been evaluated on a dataset containing 5500 real-time intention-holding tweets collected from Twitter. In general, the experimental
results showed impressive performance with the highest classification accuracy of 96% achieved by Long short-term memory.

This record has no associated files available for download.

Contributors

Author: Mee So

Download statistics