Unlocking the Potential of the Salesperson in the Virtual Fitting Room: Enhancing the Online Retail Experience for Fashion Brands
Unlocking the Potential of the Salesperson in the Virtual Fitting Room: Enhancing the Online Retail Experience for Fashion Brands
In the last decade, online shopping has become increasingly popular, as evidenced in the global growth of e-commerce and m-commerce. Alongside these developments, it is important to ensure customer satisfaction and requirements. The integration of smart technologies with service design and applications introducing the virtual fitting room are on the increase and are contributing to the fierce competition between online retailers. However, there is little understanding about the most effective way to use this technology and how it can transform services touchpoints, particularly for fashion brands. Considering this, the current study compares and contrasts virtual fitting room models found in the literature with examples from popular websites. This paper introduces the concept of the salesperson in the virtual fitting room and provides recommendations as to how this can be explored in the future, from a design perspective.
Virtual Fitting Room, Fashion Brands, Service Dominant Logic, Salesperson
Bazaki, Eirini
df6ddfcb-9794-48d9-95fc-f341f1d3c695
Wanick, Vanissa
d2941cae-269e-4672-b448-8cb93e22e89e
19 June 2019
Bazaki, Eirini
df6ddfcb-9794-48d9-95fc-f341f1d3c695
Wanick, Vanissa
d2941cae-269e-4672-b448-8cb93e22e89e
Bazaki, Eirini and Wanick, Vanissa
(2019)
Unlocking the Potential of the Salesperson in the Virtual Fitting Room: Enhancing the Online Retail Experience for Fashion Brands.
In Academy for Design Innovation Management Conference 2019 London.
Design Research Society.
11 pp
.
Record type:
Conference or Workshop Item
(Paper)
Abstract
In the last decade, online shopping has become increasingly popular, as evidenced in the global growth of e-commerce and m-commerce. Alongside these developments, it is important to ensure customer satisfaction and requirements. The integration of smart technologies with service design and applications introducing the virtual fitting room are on the increase and are contributing to the fierce competition between online retailers. However, there is little understanding about the most effective way to use this technology and how it can transform services touchpoints, particularly for fashion brands. Considering this, the current study compares and contrasts virtual fitting room models found in the literature with examples from popular websites. This paper introduces the concept of the salesperson in the virtual fitting room and provides recommendations as to how this can be explored in the future, from a design perspective.
Text
3d-virtual-room-services-final-camera-ready EB
- Accepted Manuscript
More information
Published date: 19 June 2019
Keywords:
Virtual Fitting Room, Fashion Brands, Service Dominant Logic, Salesperson
Identifiers
Local EPrints ID: 432242
URI: http://eprints.soton.ac.uk/id/eprint/432242
PURE UUID: 0899f0fe-b741-4ea4-8fc8-af491cc5ab34
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Date deposited: 05 Jul 2019 16:30
Last modified: 21 Nov 2024 02:51
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