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Unlocking the Potential of the Salesperson in the Virtual Fitting Room: Enhancing the Online Retail Experience for Fashion Brands

Unlocking the Potential of the Salesperson in the Virtual Fitting Room: Enhancing the Online Retail Experience for Fashion Brands
Unlocking the Potential of the Salesperson in the Virtual Fitting Room: Enhancing the Online Retail Experience for Fashion Brands
In the last decade, online shopping has become increasingly popular, as evidenced in the global growth of e-commerce and m-commerce. Alongside these developments, it is important to ensure customer satisfaction and requirements. The integration of smart technologies with service design and applications introducing the virtual fitting room are on the increase and are contributing to the fierce competition between online retailers. However, there is little understanding about the most effective way to use this technology and how it can transform services touchpoints, particularly for fashion brands. Considering this, the current study compares and contrasts virtual fitting room models found in the literature with examples from popular websites. This paper introduces the concept of the salesperson in the virtual fitting room and provides recommendations as to how this can be explored in the future, from a design perspective.
Virtual Fitting Room, Fashion Brands, Service Dominant Logic, Salesperson
Academy for Design Innovation Management
Bazaki, Eirini
df6ddfcb-9794-48d9-95fc-f341f1d3c695
Wanick, Vanissa
d2941cae-269e-4672-b448-8cb93e22e89e
Bazaki, Eirini
df6ddfcb-9794-48d9-95fc-f341f1d3c695
Wanick, Vanissa
d2941cae-269e-4672-b448-8cb93e22e89e

Bazaki, Eirini and Wanick, Vanissa (2019) Unlocking the Potential of the Salesperson in the Virtual Fitting Room: Enhancing the Online Retail Experience for Fashion Brands. In Academy for Design Innovation Management Conference 2019 London. Academy for Design Innovation Management. 11 pp .

Record type: Conference or Workshop Item (Paper)

Abstract

In the last decade, online shopping has become increasingly popular, as evidenced in the global growth of e-commerce and m-commerce. Alongside these developments, it is important to ensure customer satisfaction and requirements. The integration of smart technologies with service design and applications introducing the virtual fitting room are on the increase and are contributing to the fierce competition between online retailers. However, there is little understanding about the most effective way to use this technology and how it can transform services touchpoints, particularly for fashion brands. Considering this, the current study compares and contrasts virtual fitting room models found in the literature with examples from popular websites. This paper introduces the concept of the salesperson in the virtual fitting room and provides recommendations as to how this can be explored in the future, from a design perspective.

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More information

Published date: 19 June 2019
Keywords: Virtual Fitting Room, Fashion Brands, Service Dominant Logic, Salesperson

Identifiers

Local EPrints ID: 432242
URI: https://eprints.soton.ac.uk/id/eprint/432242
PURE UUID: 0899f0fe-b741-4ea4-8fc8-af491cc5ab34
ORCID for Vanissa Wanick: ORCID iD orcid.org/0000-0002-6367-1202

Catalogue record

Date deposited: 05 Jul 2019 16:30
Last modified: 06 Jul 2019 00:25

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Contributors

Author: Eirini Bazaki
Author: Vanissa Wanick ORCID iD

University divisions

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