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An integrated model of city and neighbourhood identities: A tale of two cities

An integrated model of city and neighbourhood identities: A tale of two cities
An integrated model of city and neighbourhood identities: A tale of two cities
Drawing on the place branding literature, we explain how identity formed at a lower level of place scale (i.e., neighborhood) influences identity formation at a higher level of place scale (i.e., city). We tested the proposed hypotheses by developing and testing an integrated model of place identity for two cities in Bangladesh. Findings suggest that neighborhood brand love, resident-neighborhood relationship, place dependence and place social bonding positively impact neighborhood identity, which in turn positively influences resident-neighborhood satisfaction and resident-neighborhood citizenship behavior. The study also finds that city identity is formed by neighborhood identity and resident-neighborhood satisfaction. This research addresses the calls for more research on place branding and marketing to advance the development of theory in the area of city branding.
City identity, Resident-neighborhood identity, Place scale, Branding, Emerging markets
0148-2963
Sadeque, Saalem
d5979d49-408c-47d8-aedf-8450cc5a71a5
Kumar Roy, Sanjit
225010e3-d824-4449-a09a-cd50a0319408
Hasan Swapan, Mohammad Shahidul
251ae8ac-0111-4164-9621-6771763a0ced
Chen, Cheng
fd7f1d55-ca39-4735-ae81-a2fd2aba0963
Ashikuzzaman, Md
5622fb85-a42c-48a1-9513-917bfd1be712
Sadeque, Saalem
d5979d49-408c-47d8-aedf-8450cc5a71a5
Kumar Roy, Sanjit
225010e3-d824-4449-a09a-cd50a0319408
Hasan Swapan, Mohammad Shahidul
251ae8ac-0111-4164-9621-6771763a0ced
Chen, Cheng
fd7f1d55-ca39-4735-ae81-a2fd2aba0963
Ashikuzzaman, Md
5622fb85-a42c-48a1-9513-917bfd1be712

Sadeque, Saalem, Kumar Roy, Sanjit, Hasan Swapan, Mohammad Shahidul, Chen, Cheng and Ashikuzzaman, Md (2019) An integrated model of city and neighbourhood identities: A tale of two cities. Journal of Business Research. (doi:10.1016/j.jbusres.2019.06.040).

Record type: Article

Abstract

Drawing on the place branding literature, we explain how identity formed at a lower level of place scale (i.e., neighborhood) influences identity formation at a higher level of place scale (i.e., city). We tested the proposed hypotheses by developing and testing an integrated model of place identity for two cities in Bangladesh. Findings suggest that neighborhood brand love, resident-neighborhood relationship, place dependence and place social bonding positively impact neighborhood identity, which in turn positively influences resident-neighborhood satisfaction and resident-neighborhood citizenship behavior. The study also finds that city identity is formed by neighborhood identity and resident-neighborhood satisfaction. This research addresses the calls for more research on place branding and marketing to advance the development of theory in the area of city branding.

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JBR Paper - Final - Accepted Manuscript
Restricted to Repository staff only until 3 January 2021.
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More information

Accepted/In Press date: 22 June 2019
e-pub ahead of print date: 3 July 2019
Keywords: City identity, Resident-neighborhood identity, Place scale, Branding, Emerging markets

Identifiers

Local EPrints ID: 432409
URI: http://eprints.soton.ac.uk/id/eprint/432409
ISSN: 0148-2963
PURE UUID: 8d07c61c-0f84-498a-b4aa-c585d983dd25
ORCID for Cheng Chen: ORCID iD orcid.org/0000-0002-7548-7234

Catalogue record

Date deposited: 12 Jul 2019 16:30
Last modified: 27 Jan 2020 13:47

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Contributors

Author: Saalem Sadeque
Author: Sanjit Kumar Roy
Author: Mohammad Shahidul Hasan Swapan
Author: Cheng Chen ORCID iD
Author: Md Ashikuzzaman

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