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Serious game design for developing fluency in crowdfunding

Serious game design for developing fluency in crowdfunding
Serious game design for developing fluency in crowdfunding
Since the beginning of the present form of crowdfunding, in 2006, crowdfunding has continued to increase in popularity as a higher number of projects seek access to this funding vehicle.This has resulted in the need for independent training materials that can help simulate the socially constructed real world experiences applicants are likely to encounter. At present, these training materials exist as proprietary products accessible only to applicants who are registered on a crowdfunding platform and have either completed, or are in the process of creating, their own crowdfunding campaign.

The purpose of this study was to address the central question of how a serious game can help simulate the crowdfunding experience. In addressing this question, the research developed an appropriate framework for crowdfunding success. Furthermore, it also explored two artefacts suited to these outcomes as a means of housing this framework; a workbook and a board game.

Validating the two products via a mixed methods approach, a robust set of data has been produced that indicate weaknesses and strengths in both products. These mixed methods included observational session summary sheets, playtests, semi-structured interviews andsurveys.

Most salient in this data is the need for lexical adjustments in the workbook and for better mechanics and dynamics in the board game design. However, both products were well received and their ability to meet their learning objectives was a positive correlation, indicating that both products are valid tools for improving the understanding of the crowdfunding applicant and simulating the real-world experiences they are likely to encounter.
University of Southampton
Buckingham, Christopher
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Buckingham, Christopher
9957f60a-3b12-44f3-b55a-ca359827bc3a
Ranchhod, Ashokkumar
4502275c-3dca-4c29-a2cb-3a0356e4de0e
Wills, Gary
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Buckingham, Christopher (2019) Serious game design for developing fluency in crowdfunding. University of Southampton, Doctoral Thesis, 446pp.

Record type: Thesis (Doctoral)

Abstract

Since the beginning of the present form of crowdfunding, in 2006, crowdfunding has continued to increase in popularity as a higher number of projects seek access to this funding vehicle.This has resulted in the need for independent training materials that can help simulate the socially constructed real world experiences applicants are likely to encounter. At present, these training materials exist as proprietary products accessible only to applicants who are registered on a crowdfunding platform and have either completed, or are in the process of creating, their own crowdfunding campaign.

The purpose of this study was to address the central question of how a serious game can help simulate the crowdfunding experience. In addressing this question, the research developed an appropriate framework for crowdfunding success. Furthermore, it also explored two artefacts suited to these outcomes as a means of housing this framework; a workbook and a board game.

Validating the two products via a mixed methods approach, a robust set of data has been produced that indicate weaknesses and strengths in both products. These mixed methods included observational session summary sheets, playtests, semi-structured interviews andsurveys.

Most salient in this data is the need for lexical adjustments in the workbook and for better mechanics and dynamics in the board game design. However, both products were well received and their ability to meet their learning objectives was a positive correlation, indicating that both products are valid tools for improving the understanding of the crowdfunding applicant and simulating the real-world experiences they are likely to encounter.

Text
BUCKINGHAM THESIS - Version of Record
Restricted to Repository staff only until 31 May 2020.
Available under License University of Southampton Thesis Licence.

More information

Published date: June 2019

Identifiers

Local EPrints ID: 433193
URI: http://eprints.soton.ac.uk/id/eprint/433193
PURE UUID: 085dc68c-4f5d-46da-a6a9-e20e04a150cb
ORCID for Ashokkumar Ranchhod: ORCID iD orcid.org/0000-0003-4269-8825
ORCID for Gary Wills: ORCID iD orcid.org/0000-0001-5771-4088

Catalogue record

Date deposited: 09 Aug 2019 16:30
Last modified: 10 Aug 2019 00:38

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Contributors

Author: Christopher Buckingham
Thesis advisor: Ashokkumar Ranchhod ORCID iD
Thesis advisor: Gary Wills ORCID iD

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