Kinderling Kids Radio: Station-wide sonic branding package
Kinderling Kids Radio: Station-wide sonic branding package
This project involved designing and executing a sonic branding package for a new Australian digital radio station broadcasting content aimed at families with children aged between 0 and 7 years. It broadcasts 24 hours a day on DAB Radio across Australia, and round the world via the internet and streaming applications on Android and Apple mobile devices.
The entire package included creating a station theme and around twenty program IDs (identities), as well as dozens of other elements derived from it. The station’s mission is to stimulate children’s curiosity and imaginations through sound alone, providing creative alternatives to screen-based activities, and the branding package therefore explores how an inclusive, age-appropriate identity (in this case for an organisation, the broadcaster) can be constructed by the interaction of creative music- and sound-design choices.
Regarding reach and impact, Kinderling has 200,000 weekly listeners, the podcasts have 200,000 downloads per month, and was awarded Best Digital Radio Format at the Australian Commercial Radio Awards in 2016.
Crawford, Drew
c0b21df8-0d1f-4cbf-870b-b5c6b2fbd34c
6 January 2015
Crawford, Drew
c0b21df8-0d1f-4cbf-870b-b5c6b2fbd34c
Crawford, Drew
(2015)
Kinderling Kids Radio: Station-wide sonic branding package.
Abstract
This project involved designing and executing a sonic branding package for a new Australian digital radio station broadcasting content aimed at families with children aged between 0 and 7 years. It broadcasts 24 hours a day on DAB Radio across Australia, and round the world via the internet and streaming applications on Android and Apple mobile devices.
The entire package included creating a station theme and around twenty program IDs (identities), as well as dozens of other elements derived from it. The station’s mission is to stimulate children’s curiosity and imaginations through sound alone, providing creative alternatives to screen-based activities, and the branding package therefore explores how an inclusive, age-appropriate identity (in this case for an organisation, the broadcaster) can be constructed by the interaction of creative music- and sound-design choices.
Regarding reach and impact, Kinderling has 200,000 weekly listeners, the podcasts have 200,000 downloads per month, and was awarded Best Digital Radio Format at the Australian Commercial Radio Awards in 2016.
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Published date: 6 January 2015
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Local EPrints ID: 433606
URI: http://eprints.soton.ac.uk/id/eprint/433606
PURE UUID: b9b529c7-422a-4f03-9098-f143c93196a2
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Date deposited: 28 Aug 2019 16:30
Last modified: 13 Dec 2021 03:25
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