To change or not to change? Veterinarian and farmer perception of relational factors influencing the enactment of veterinary advice on UK dairy farms
To change or not to change? Veterinarian and farmer perception of relational factors influencing the enactment of veterinary advice on UK dairy farms
In-depth interviews with veterinarians and farmers exploring on-farm change suggest enactment of veterinary advice requires more than accuracy of advisory content. A relational context of trust, shared veterinarian-farmer understanding and meaningful interpretation of advice at a local (farmer) level is critical to promote a culture of change. Veterinarians concerned about advisory engagement should focus on eliciting and integrating farmer priorities, motivations and goals. This collaborative communication can encourage selection of appropriate, efficacious and timely veterinary expertise, leading to better integration and adoption of advice on farm.
veterinary advice, herd health, behaviour change, dairy farmer
Bard, Alison
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Main, David
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Roe, Emma
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Haas, Anne
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Whay, Helen R.
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Reyher, Kristen K.
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Bard, Alison
77d9692c-2a9c-400a-8593-8a33836f8bc4
Main, David
103f923a-afa3-480c-b7cb-b7aaa041a66a
Roe, Emma
f7579e4e-3721-4046-a2d4-d6395f61c675
Haas, Anne
0dc72927-cbbd-4859-a215-7a516dd6582f
Whay, Helen R.
b0f26e55-8599-489e-afd4-70cdf2aaf163
Reyher, Kristen K.
de247d58-f579-4c6e-9c35-02dc594ca8e8
Bard, Alison, Main, David, Roe, Emma, Haas, Anne, Whay, Helen R. and Reyher, Kristen K.
(2019)
To change or not to change? Veterinarian and farmer perception of relational factors influencing the enactment of veterinary advice on UK dairy farms.
Journal of Dairy Science.
(doi:10.3168/jds.2019-16364).
Abstract
In-depth interviews with veterinarians and farmers exploring on-farm change suggest enactment of veterinary advice requires more than accuracy of advisory content. A relational context of trust, shared veterinarian-farmer understanding and meaningful interpretation of advice at a local (farmer) level is critical to promote a culture of change. Veterinarians concerned about advisory engagement should focus on eliciting and integrating farmer priorities, motivations and goals. This collaborative communication can encourage selection of appropriate, efficacious and timely veterinary expertise, leading to better integration and adoption of advice on farm.
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Accepted/In Press date: 23 June 2019
e-pub ahead of print date: 22 August 2019
Keywords:
veterinary advice, herd health, behaviour change, dairy farmer
Identifiers
Local EPrints ID: 433931
URI: http://eprints.soton.ac.uk/id/eprint/433931
PURE UUID: b0a9ae50-2fc8-4085-9574-c992b23a90f0
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Date deposited: 06 Sep 2019 16:30
Last modified: 16 Mar 2024 07:59
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Contributors
Author:
Alison Bard
Author:
David Main
Author:
Anne Haas
Author:
Helen R. Whay
Author:
Kristen K. Reyher
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