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Cross-border e-commerce firms as supply chain integrators: the management of three flows

Cross-border e-commerce firms as supply chain integrators: the management of three flows
Cross-border e-commerce firms as supply chain integrators: the management of three flows
Cross-border e-commerce is becoming increasingly popular around the world. With the development of technology, competition has gradually shifted from commodity-based attributes, such as cost and quality, to a supply chain’s service capacity for e-commerce. Within this context, the present paper delineates how cross-border e-commerce firms can generate supply chain service capabilities that yield improvements in supply chain relationship quality to e-tailors and other platform users. Insights are derived through data collected via a multiple case study approach based on four Chinese cross-border e-commerce enterprises (OSell, Zongteng, BizArk and Linca); data were collected from 41 semi-structured interviews, field visits and secondary data. Relying on the service dominant logic as the theoretical foundation, we identify three supply chain resources (flows related to information, logistics and finance) and their interplay as being critical for the development of supply chain service capabilities, which in turn lead to an improvement in the quality of supply chain relationships (assessed by the dimensions of trust improvement/commitment, risk mitigation, and customer satisfaction). The results offer important insights into how to best manage relationships by cross-border ecommerce firms in order to foster relationship quality, an attribute that has become so critical today for competitive differentiation.
Service supply chains, Cross-border e-commerce, Service dominant logic, Case studies
0019-8501
Wang, Ying
39e891b6-c725-4496-8cf9-501e31ae677f
Jia, Fu
0ce1dfc4-54f9-469a-81f8-9e55f9164770
Schoenherr, Tobias
7bf6638d-fb6c-4c14-b462-9e31eb19138d
Gong, Yu
86c8d37a-744d-46ab-8b43-18447ccaf39c
Chen, Lujie
9c71e8dc-e795-4939-9ebc-e0c8bc74e340
Wang, Ying
39e891b6-c725-4496-8cf9-501e31ae677f
Jia, Fu
0ce1dfc4-54f9-469a-81f8-9e55f9164770
Schoenherr, Tobias
7bf6638d-fb6c-4c14-b462-9e31eb19138d
Gong, Yu
86c8d37a-744d-46ab-8b43-18447ccaf39c
Chen, Lujie
9c71e8dc-e795-4939-9ebc-e0c8bc74e340

Wang, Ying, Jia, Fu, Schoenherr, Tobias, Gong, Yu and Chen, Lujie (2019) Cross-border e-commerce firms as supply chain integrators: the management of three flows. Industrial Marketing Management. (In Press)

Record type: Article

Abstract

Cross-border e-commerce is becoming increasingly popular around the world. With the development of technology, competition has gradually shifted from commodity-based attributes, such as cost and quality, to a supply chain’s service capacity for e-commerce. Within this context, the present paper delineates how cross-border e-commerce firms can generate supply chain service capabilities that yield improvements in supply chain relationship quality to e-tailors and other platform users. Insights are derived through data collected via a multiple case study approach based on four Chinese cross-border e-commerce enterprises (OSell, Zongteng, BizArk and Linca); data were collected from 41 semi-structured interviews, field visits and secondary data. Relying on the service dominant logic as the theoretical foundation, we identify three supply chain resources (flows related to information, logistics and finance) and their interplay as being critical for the development of supply chain service capabilities, which in turn lead to an improvement in the quality of supply chain relationships (assessed by the dimensions of trust improvement/commitment, risk mitigation, and customer satisfaction). The results offer important insights into how to best manage relationships by cross-border ecommerce firms in order to foster relationship quality, an attribute that has become so critical today for competitive differentiation.

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More information

Accepted/In Press date: 5 September 2019
Keywords: Service supply chains, Cross-border e-commerce, Service dominant logic, Case studies

Identifiers

Local EPrints ID: 433955
URI: https://eprints.soton.ac.uk/id/eprint/433955
ISSN: 0019-8501
PURE UUID: 3c038a8a-9936-4bab-b03b-75fa22815014

Catalogue record

Date deposited: 09 Sep 2019 16:30
Last modified: 09 Sep 2019 16:30

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Contributors

Author: Ying Wang
Author: Fu Jia
Author: Tobias Schoenherr
Author: Yu Gong
Author: Lujie Chen

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