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Brand equity in wine tourism destinations: An assessment of winery managers and winery visitors

Brand equity in wine tourism destinations: An assessment of winery managers and winery visitors
Brand equity in wine tourism destinations: An assessment of winery managers and winery visitors
Gomez, Maria
fd6293ac-f1c7-4c91-a1d2-c8cf719cadd2
Lopez, Carmen
f11f88d5-36c4-4beb-a4c5-ceb16a6df19c
Molina, Arturo
ee5c0f01-1241-467f-bf66-099cff1bc268
Gomez, Maria
fd6293ac-f1c7-4c91-a1d2-c8cf719cadd2
Lopez, Carmen
f11f88d5-36c4-4beb-a4c5-ceb16a6df19c
Molina, Arturo
ee5c0f01-1241-467f-bf66-099cff1bc268

Gomez, Maria, Lopez, Carmen and Molina, Arturo (2015) Brand equity in wine tourism destinations: An assessment of winery managers and winery visitors. In 44th EMAC Conference.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: 2015
Venue - Dates: 44th EMAC Annual Conference - Collaboration in Research, , Leuven, Belgium, 2015-05-24 - 2015-05-27

Identifiers

Local EPrints ID: 434134
URI: http://eprints.soton.ac.uk/id/eprint/434134
PURE UUID: 11054df2-ca33-464d-8d61-f0e3ff54478e
ORCID for Carmen Lopez: ORCID iD orcid.org/0000-0002-5510-1920

Catalogue record

Date deposited: 13 Sep 2019 16:30
Last modified: 10 Nov 2021 03:59

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Contributors

Author: Maria Gomez
Author: Carmen Lopez ORCID iD
Author: Arturo Molina

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