Brand’s contribution to a country’s image
Brand’s contribution to a country’s image
Lopez, Carmen
f11f88d5-36c4-4beb-a4c5-ceb16a6df19c
Balabanis, George
6c619905-c23a-42e9-bb8d-4696e0c1735c
2013
Lopez, Carmen
f11f88d5-36c4-4beb-a4c5-ceb16a6df19c
Balabanis, George
6c619905-c23a-42e9-bb8d-4696e0c1735c
Lopez, Carmen and Balabanis, George
(2013)
Brand’s contribution to a country’s image.
In 42nd EMAC.
Record type:
Conference or Workshop Item
(Paper)
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Published date: 2013
Venue - Dates:
EMAC2013: 42nd Annual Conference of European Marketing Academy, Ä°stanbul, Turkey, 2013-06-03 - 2013-06-06
Identifiers
Local EPrints ID: 434136
URI: http://eprints.soton.ac.uk/id/eprint/434136
PURE UUID: 48662faa-7820-49cc-b396-ef0d06bea2d7
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Date deposited: 13 Sep 2019 16:30
Last modified: 13 Dec 2021 03:35
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Contributors
Author:
Carmen Lopez
Author:
George Balabanis
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