Lopez, Carmen and Balabanis, George (2013) A model linking corporate brand, industry image and country-of-origin image. In 2013 AMS World Marketing Congress. Academy of Marketing Science..
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Published date: 2013
Venue - Dates:
2013 AMS World Marketing Congress, , Melbourne, Australia, 2013-07-17 - 2013-07-20
Identifiers
Local EPrints ID: 434137
URI: http://eprints.soton.ac.uk/id/eprint/434137
PURE UUID: 497232a2-7133-46f3-836d-c07a24bad809
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Date deposited: 13 Sep 2019 16:30
Last modified: 13 Dec 2021 03:35
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Contributors
Author:
Carmen Lopez
Author:
George Balabanis
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