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A model linking corporate brand, industry image and country-of-origin image

A model linking corporate brand, industry image and country-of-origin image
A model linking corporate brand, industry image and country-of-origin image
Academy of Marketing Science
Lopez, Carmen
f11f88d5-36c4-4beb-a4c5-ceb16a6df19c
Balabanis, George
6c619905-c23a-42e9-bb8d-4696e0c1735c
Lopez, Carmen
f11f88d5-36c4-4beb-a4c5-ceb16a6df19c
Balabanis, George
6c619905-c23a-42e9-bb8d-4696e0c1735c

Lopez, Carmen and Balabanis, George (2013) A model linking corporate brand, industry image and country-of-origin image. In 2013 AMS World Marketing Congress. Academy of Marketing Science..

Record type: Conference or Workshop Item (Paper)

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More information

Published date: 2013
Venue - Dates: 2013 AMS World Marketing Congress, , Melbourne, Australia, 2013-07-17 - 2013-07-20

Identifiers

Local EPrints ID: 434137
URI: http://eprints.soton.ac.uk/id/eprint/434137
PURE UUID: 497232a2-7133-46f3-836d-c07a24bad809
ORCID for Carmen Lopez: ORCID iD orcid.org/0000-0002-5510-1920

Catalogue record

Date deposited: 13 Sep 2019 16:30
Last modified: 10 Nov 2021 03:59

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Contributors

Author: Carmen Lopez ORCID iD
Author: George Balabanis

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