Lopez, Carmen and Balabanis, George (2011) Conceptualising, measuring and managing the influence of corporate image on country of origin image: the case of Spain. In 14th ICIG Symposium. IE School of Communication..
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Published date: 2011
Venue - Dates:
14th ICIG symposium: Identity, Identification and the Management of Change, IE University, Segovia, Spain, 2011-09-14 - 2011-09-16
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Local EPrints ID: 434138
URI: http://eprints.soton.ac.uk/id/eprint/434138
PURE UUID: 2430b18c-b76f-44c2-b1b4-a4bce7b6e368
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Date deposited: 13 Sep 2019 16:30
Last modified: 13 Dec 2021 03:35
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Contributors
Author:
Carmen Lopez
Author:
George Balabanis
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