Balabanis, George and Lopez, Carmen (2014) Understanding the richness and complexity of consumers’ memory structures for a country: A network analysis approach. In 2014 Global Marketing Conference.
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Conference or Workshop Item
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Published date: 2014
Venue - Dates:
2014 Global Marketing Conference, Marina Bay Sands, Singapore, Singapore, 2014-07-15 - 2014-07-18
Identifiers
Local EPrints ID: 434140
URI: http://eprints.soton.ac.uk/id/eprint/434140
PURE UUID: 07336176-9c39-4966-ae41-8aec3dff3b80
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Date deposited: 13 Sep 2019 16:30
Last modified: 13 Dec 2021 03:35
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Contributors
Author:
George Balabanis
Author:
Carmen Lopez
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