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Understanding the richness and complexity of consumers’ memory structures for a country: A network analysis approach

Understanding the richness and complexity of consumers’ memory structures for a country: A network analysis approach
Understanding the richness and complexity of consumers’ memory structures for a country: A network analysis approach
Balabanis, George
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Lopez, Carmen
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Balabanis, George
6c619905-c23a-42e9-bb8d-4696e0c1735c
Lopez, Carmen
f11f88d5-36c4-4beb-a4c5-ceb16a6df19c

Balabanis, George and Lopez, Carmen (2014) Understanding the richness and complexity of consumers’ memory structures for a country: A network analysis approach. In 2014 Global Marketing Conference.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: 2014
Venue - Dates: 2014 Global Marketing Conference, Marina Bay Sands, Singapore, 2014-07-15 - 2014-07-18

Identifiers

Local EPrints ID: 434140
URI: http://eprints.soton.ac.uk/id/eprint/434140
PURE UUID: 07336176-9c39-4966-ae41-8aec3dff3b80
ORCID for Carmen Lopez: ORCID iD orcid.org/0000-0002-5510-1920

Catalogue record

Date deposited: 13 Sep 2019 16:30
Last modified: 14 Aug 2020 01:52

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