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Towards an alternative multi-exemplar composite measure of country image: A comparison with traditional measures of country image

Towards an alternative multi-exemplar composite measure of country image: A comparison with traditional measures of country image
Towards an alternative multi-exemplar composite measure of country image: A comparison with traditional measures of country image
1090-1091
Global Alliance of Marketing & Management Associations
Balabanis, George
6c619905-c23a-42e9-bb8d-4696e0c1735c
Lopez, Carmen
f11f88d5-36c4-4beb-a4c5-ceb16a6df19c
Stathopoulou, Anastasia
b28756ab-173f-470c-9392-7edd67e24ed1
Balabanis, George
6c619905-c23a-42e9-bb8d-4696e0c1735c
Lopez, Carmen
f11f88d5-36c4-4beb-a4c5-ceb16a6df19c
Stathopoulou, Anastasia
b28756ab-173f-470c-9392-7edd67e24ed1

Balabanis, George, Lopez, Carmen and Stathopoulou, Anastasia (2018) Towards an alternative multi-exemplar composite measure of country image: A comparison with traditional measures of country image. In Global Marketing Conference. Global Alliance of Marketing & Management Associations. pp. 1090-1091 . (doi:10.15444/GMC2018.09.03.01).

Record type: Conference or Workshop Item (Paper)

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Published date: July 2018

Identifiers

Local EPrints ID: 434141
URI: http://eprints.soton.ac.uk/id/eprint/434141
PURE UUID: 5057e558-df0a-421b-a530-9640ee8c7ab1
ORCID for Carmen Lopez: ORCID iD orcid.org/0000-0002-5510-1920

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Date deposited: 13 Sep 2019 16:30
Last modified: 16 May 2020 01:03

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