Balabanis, George, Lopez, Carmen and Stathopoulou, Anastasia (2018) Towards an alternative multi-exemplar composite measure of country image: A comparison with traditional measures of country image. In Global Marketing Conference. Global Alliance of Marketing & Management Associations. pp. 1090-1091 . (doi:10.15444/GMC2018.09.03.01).
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Published date: July 2018
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Local EPrints ID: 434141
URI: http://eprints.soton.ac.uk/id/eprint/434141
PURE UUID: 5057e558-df0a-421b-a530-9640ee8c7ab1
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Date deposited: 13 Sep 2019 16:30
Last modified: 16 Mar 2024 04:42
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Author:
George Balabanis
Author:
Carmen Lopez
Author:
Anastasia Stathopoulou
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