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Identifying the levers of a country’s image: A network analysis perspective

Identifying the levers of a country’s image: A network analysis perspective
Identifying the levers of a country’s image: A network analysis perspective
Lopez, Carmen
f11f88d5-36c4-4beb-a4c5-ceb16a6df19c
Balabanis, George
6c619905-c23a-42e9-bb8d-4696e0c1735c
Lopez, Carmen
f11f88d5-36c4-4beb-a4c5-ceb16a6df19c
Balabanis, George
6c619905-c23a-42e9-bb8d-4696e0c1735c

Lopez, Carmen and Balabanis, George (2014) Identifying the levers of a country’s image: A network analysis perspective. In EMAC 2014: Paradigm Shifts & Interactions: Proceedings Of The 43rd Annual Conference Of The European Marketing Academy, 3-6 June 2014, Valencia, Spain.

Record type: Conference or Workshop Item (Paper)

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Published date: 2014
Venue - Dates: 43rd Annual Conference of the European Marketing Academy, Spain, 2014-06-03 - 2014-06-06

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Local EPrints ID: 434142
URI: http://eprints.soton.ac.uk/id/eprint/434142
PURE UUID: cb31d2e1-bf77-4544-977d-246794a070ab
ORCID for Carmen Lopez: ORCID iD orcid.org/0000-0002-5510-1920

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Date deposited: 13 Sep 2019 16:30
Last modified: 14 Aug 2020 01:52

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