Lopez, Carmen, Gotsi, Manto, Andriopoulos, Costas and Balabanis, George (2011) Measuring the influence of corporate image on country of origin image: The case of Spain. In 2011 AMS World Marketing Congress. Academy of Marketing Science..
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Conference or Workshop Item
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Published date: 2011
Venue - Dates:
2011 AMS World Marketing Congress, , Reims, France, 2011-07-19 - 2011-07-23
Identifiers
Local EPrints ID: 434145
URI: http://eprints.soton.ac.uk/id/eprint/434145
PURE UUID: 63dc2128-d7de-4c03-b45e-ace9406bf6e3
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Date deposited: 13 Sep 2019 16:30
Last modified: 13 Dec 2021 03:35
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Contributors
Author:
Carmen Lopez
Author:
Manto Gotsi
Author:
Costas Andriopoulos
Author:
George Balabanis
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