Rethinking the nexus of TV series/movies and destination image: changing perceptions through sensorial cues and authentic identity of a city

Akarsu, Tugra, Melewar, TC and Foroudi, Pantea (2019) Rethinking the nexus of TV series/movies and destination image: changing perceptions through sensorial cues and authentic identity of a city. In, Place Branding: Connecting Tourist Experiences to Places. 1 ed. London, UK. Routledge.

Record type: Book Section

Abstract

Considering film-induced industry has an undeniable effect on place branding, this chapter aims to give a broader perspective to the formation of destination image through visual media, TV serials and films, where it leads tourist to have positive behavioural outcomes and contribute to the phenomenon by adding new insights such as the authentic identity of a city and sensorial cues of TV serials/movies such as visual and audial cues.

The proposed structure of the highlighted relations is developed through the scrutiny of the literature by given the theoretical basis as well as the exemplary cases from the practitioners. By looking the given concepts, this chapter aims to contribute to the knowledge on the film-induced industry, as well as add new perspectives to the debates on the potential inclusion of TV series and city-oriented films into tourism investments in DMO’s and policy-makers.

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