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Using competing models to evaluate the role of environmental pressures in ecommerce adoption by small and medium sized travel agents in a developing country

Using competing models to evaluate the role of environmental pressures in ecommerce adoption by small and medium sized travel agents in a developing country
Using competing models to evaluate the role of environmental pressures in ecommerce adoption by small and medium sized travel agents in a developing country
This study investigates the factors that influence e-commerce adoption in SME travel agents in a developing country. The research is based upon a questionnaire survey of travel agents in Egypt and employs advanced statistical techniques to test a conceptual framework that extends the technology acceptance model. Using competing models the study examines the relationship between e-commerce adoption, perceived benefits, perceived barriers and environmental pressures. The results indicate that environmental pressures significantly affect the perceived benefits and barriers of e-commerce adoption, in addition to having an indirect effect on adoption behaviour. Insights are provided into the nature of relationships between the key factors that determine e-commerce adoption and the extent to which they can be used to develop effective strategies for SME travel agent re-intermediation in the global travel market. Implications are identified for practice and government policy in relation to the use of e-commerce in SME travel businesses in developing countries.
0261-5177
327-339
Abou-shouk, Mohamed A.
e7019af7-d53c-42e1-83c1-38f0da50e239
Lim, Wai Mun
496d241c-a042-48c9-9c16-ee361a784f9d
Megicks, Phil
5330ca01-abb8-4e41-b079-07c1e7656336
Abou-shouk, Mohamed A.
e7019af7-d53c-42e1-83c1-38f0da50e239
Lim, Wai Mun
496d241c-a042-48c9-9c16-ee361a784f9d
Megicks, Phil
5330ca01-abb8-4e41-b079-07c1e7656336

Abou-shouk, Mohamed A., Lim, Wai Mun and Megicks, Phil (2016) Using competing models to evaluate the role of environmental pressures in ecommerce adoption by small and medium sized travel agents in a developing country. Tourism Management, 52, 327-339. (doi:10.1016/j.tourman.2015.07.007).

Record type: Article

Abstract

This study investigates the factors that influence e-commerce adoption in SME travel agents in a developing country. The research is based upon a questionnaire survey of travel agents in Egypt and employs advanced statistical techniques to test a conceptual framework that extends the technology acceptance model. Using competing models the study examines the relationship between e-commerce adoption, perceived benefits, perceived barriers and environmental pressures. The results indicate that environmental pressures significantly affect the perceived benefits and barriers of e-commerce adoption, in addition to having an indirect effect on adoption behaviour. Insights are provided into the nature of relationships between the key factors that determine e-commerce adoption and the extent to which they can be used to develop effective strategies for SME travel agent re-intermediation in the global travel market. Implications are identified for practice and government policy in relation to the use of e-commerce in SME travel businesses in developing countries.

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More information

Accepted/In Press date: 7 July 2015
e-pub ahead of print date: 25 July 2015
Published date: 1 February 2016

Identifiers

Local EPrints ID: 434507
URI: https://eprints.soton.ac.uk/id/eprint/434507
ISSN: 0261-5177
PURE UUID: 64732293-0cfb-415e-b339-c5ec3b06f141

Catalogue record

Date deposited: 25 Sep 2019 16:30
Last modified: 25 Sep 2019 16:30

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