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The changing destination image of Turkey through the effect of Turkish television series

The changing destination image of Turkey through the effect of Turkish television series
The changing destination image of Turkey through the effect of Turkish television series
This current paper is primarily concerned with extending the knowledge of place identity by developing a comprehensive model, revolving around on destination image, satisfaction, intention to (re)visit and recommend within the marketing discipline. In recent decades, destination image has been acknowledged as a significant aspect of enhancing tourism and destination marketing. In a context of such relentless competition between countries and their tourism industries, having information about a specific destination carries a strategic power, which strengthens the tourism industry as well as destination image.
52-53
International Colloquium on Place Brand Management
Akarsu, Tugra
55dfe523-451c-47d2-a912-4beca0c1dced
Foroudi, Pantea
c237afb7-4c2a-4b96-87c4-4263f2c49ce8
Dennis, Charles
5e218bff-7d6a-41eb-867e-e13727bf7103
Melewar, T.C.
7049ccac-18ba-44f4-aaa7-96ff817805ad
Akarsu, Tugra
55dfe523-451c-47d2-a912-4beca0c1dced
Foroudi, Pantea
c237afb7-4c2a-4b96-87c4-4263f2c49ce8
Dennis, Charles
5e218bff-7d6a-41eb-867e-e13727bf7103
Melewar, T.C.
7049ccac-18ba-44f4-aaa7-96ff817805ad

Akarsu, Tugra, Foroudi, Pantea, Dennis, Charles and Melewar, T.C. (2015) The changing destination image of Turkey through the effect of Turkish television series. In Conference Proceedings of the 5th International Colloquium on Place Brand Management : Governance and branding of destinations: Relationships and impacts for successful brands. International Colloquium on Place Brand Management. pp. 52-53 .

Record type: Conference or Workshop Item (Paper)

Abstract

This current paper is primarily concerned with extending the knowledge of place identity by developing a comprehensive model, revolving around on destination image, satisfaction, intention to (re)visit and recommend within the marketing discipline. In recent decades, destination image has been acknowledged as a significant aspect of enhancing tourism and destination marketing. In a context of such relentless competition between countries and their tourism industries, having information about a specific destination carries a strategic power, which strengthens the tourism industry as well as destination image.

Text
Proceeding of the 5th International Colloquium on Place Brand Management - Accepted Manuscript
Available under License Other.
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Published date: September 2015

Identifiers

Local EPrints ID: 434638
URI: http://eprints.soton.ac.uk/id/eprint/434638
PURE UUID: 369ec57f-4d82-4f3a-98eb-3d677ae22ffa
ORCID for Tugra Akarsu: ORCID iD orcid.org/0000-0003-0491-3707

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Date deposited: 04 Oct 2019 16:30
Last modified: 14 Aug 2020 01:52

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