Advertising influences food choices of university students with ADHD
Advertising influences food choices of university students with ADHD
Objective: previous research in adults with ADHD showed high rates of obesity and unhealthy food choices. There is evidence that contextual cues, e.g., advertisements, influence food choices. This study assessed the sensitivity of university students with ADHD to advertised food.
Method: university students (N = 457) with and without ADHD participated in a cafeteria field experiment. Food choices were examined in periods of advertising either healthy or unhealthy sandwiches.
Results: the findings revealed that students with ADHD (1) chose less healthy food items; (2) were more influenced by advertising; (3) showed the same overall healthy food choices as controls when exposed to healthy advertising.
Conclusion: university students with ADHD were more likely to opt for more unhealthy foods at the cafeteria but were also more influenced by advertising. Exposure to healthy food advertisements eliminated ADHD-related unhealthy food choices. As this population has strong association with unhealthy dietary patterns, it is important to continue the research of food cues and the influence on their eating habits.
Hershko, Shirley
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Cortese, Samuele
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Ert, Eyal
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Aronis, Anna
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Pollak, Yehuda
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Hershko, Shirley
d7897777-393d-4a6e-b47b-5c6638b2acce
Cortese, Samuele
53d4bf2c-4e0e-4c77-9385-218350560fdb
Ert, Eyal
7ce0ec23-103a-41e9-95b1-7cdac362219b
Aronis, Anna
dfae7a8f-c305-4074-8425-c72cd5d19db6
Pollak, Yehuda
8a298d05-b920-406f-8b45-c72d4a12178a
Hershko, Shirley, Cortese, Samuele, Ert, Eyal, Aronis, Anna and Pollak, Yehuda
(2019)
Advertising influences food choices of university students with ADHD.
Journal of Attention Disorders.
(doi:10.1177/1087054719886353).
Abstract
Objective: previous research in adults with ADHD showed high rates of obesity and unhealthy food choices. There is evidence that contextual cues, e.g., advertisements, influence food choices. This study assessed the sensitivity of university students with ADHD to advertised food.
Method: university students (N = 457) with and without ADHD participated in a cafeteria field experiment. Food choices were examined in periods of advertising either healthy or unhealthy sandwiches.
Results: the findings revealed that students with ADHD (1) chose less healthy food items; (2) were more influenced by advertising; (3) showed the same overall healthy food choices as controls when exposed to healthy advertising.
Conclusion: university students with ADHD were more likely to opt for more unhealthy foods at the cafeteria but were also more influenced by advertising. Exposure to healthy food advertisements eliminated ADHD-related unhealthy food choices. As this population has strong association with unhealthy dietary patterns, it is important to continue the research of food cues and the influence on their eating habits.
Text
SET article JAD RESUBMISSION 12.9.19
- Accepted Manuscript
More information
Accepted/In Press date: 27 September 2019
e-pub ahead of print date: 1 December 2019
Identifiers
Local EPrints ID: 434710
URI: http://eprints.soton.ac.uk/id/eprint/434710
ISSN: 1087-0547
PURE UUID: 12766468-44af-4498-92cc-11f3aaa7d588
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Date deposited: 07 Oct 2019 16:30
Last modified: 17 Mar 2024 03:37
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Contributors
Author:
Shirley Hershko
Author:
Eyal Ert
Author:
Anna Aronis
Author:
Yehuda Pollak
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