Shielding and shadowing: a tale of two strategies for opinion control in the voting dynamics
Shielding and shadowing: a tale of two strategies for opinion control in the voting dynamics
This paper focuses on influence maximization or opinion control in the voting dynamics on social networks. We show two simple heuristics that are effective strategies to enhance vote shares: (i) avoiding the nodes controlled by your opponent when having a lower budget while focusing on them when having a larger budget (shadowing) and (ii) ring-fencing her influence by targeting control on adjacent nodes (shielding). The paper presents an empirical numerical evaluation of these strategies for various classes of complex networks which is backed up by analytical results obtained via a mean-field approach, in good agreement with numerical results. Importantly, we also show that optimal influence allocations tend to not be localized, but can include targeting nodes significant distances away from opposing influence.
Complex networks, Influence maximization, Opinion control, Voter dynamics
682-693
Romero Moreno, Guillermo
8c2f32d6-b0b5-4563-af22-c08b410b867f
Tran-Thanh, Long
e0666669-d34b-460e-950d-e8b139fab16c
Brede, Markus
bbd03865-8e0b-4372-b9d7-cd549631f3f7
1 January 2020
Romero Moreno, Guillermo
8c2f32d6-b0b5-4563-af22-c08b410b867f
Tran-Thanh, Long
e0666669-d34b-460e-950d-e8b139fab16c
Brede, Markus
bbd03865-8e0b-4372-b9d7-cd549631f3f7
Romero Moreno, Guillermo, Tran-Thanh, Long and Brede, Markus
(2020)
Shielding and shadowing: a tale of two strategies for opinion control in the voting dynamics.
Cherifi, Hocine, Gaito, Sabrina, Mendes, José Fernendo, Moro, Esteban and Rocha, Luis Mateus
(eds.)
In Complex Networks and Their Applications VIII: Volume 1: Proceedings of the Eighth International Conference on Complex Networks and Their Applications COMPLEX NETWORKS 2019.
vol. 881,
Springer.
.
(doi:10.1007/978-3-030-36687-2_57).
Record type:
Conference or Workshop Item
(Paper)
Abstract
This paper focuses on influence maximization or opinion control in the voting dynamics on social networks. We show two simple heuristics that are effective strategies to enhance vote shares: (i) avoiding the nodes controlled by your opponent when having a lower budget while focusing on them when having a larger budget (shadowing) and (ii) ring-fencing her influence by targeting control on adjacent nodes (shielding). The paper presents an empirical numerical evaluation of these strategies for various classes of complex networks which is backed up by analytical results obtained via a mean-field approach, in good agreement with numerical results. Importantly, we also show that optimal influence allocations tend to not be localized, but can include targeting nodes significant distances away from opposing influence.
Text
On the shielding effect
- Accepted Manuscript
More information
Accepted/In Press date: 5 October 2019
e-pub ahead of print date: 26 November 2019
Published date: 1 January 2020
Venue - Dates:
The 8th International Conference on<br/>Complex Networks and their Applications, , Lisbon, Portugal, 2019-12-10 - 2019-12-12
Keywords:
Complex networks, Influence maximization, Opinion control, Voter dynamics
Identifiers
Local EPrints ID: 434969
URI: http://eprints.soton.ac.uk/id/eprint/434969
ISSN: 1860-949X
PURE UUID: 0174e371-615e-4418-aad0-b21338731999
Catalogue record
Date deposited: 17 Oct 2019 16:30
Last modified: 10 Jan 2022 05:45
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Contributors
Author:
Guillermo Romero Moreno
Author:
Long Tran-Thanh
Author:
Markus Brede
Editor:
Hocine Cherifi
Editor:
Sabrina Gaito
Editor:
José Fernendo Mendes
Editor:
Esteban Moro
Editor:
Luis Mateus Rocha
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