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Prioritizing strategies and ranking of executive methods by QFD and fuzzy QSPM-Gap analysis

Prioritizing strategies and ranking of executive methods by QFD and fuzzy QSPM-Gap analysis
Prioritizing strategies and ranking of executive methods by QFD and fuzzy QSPM-Gap analysis
Our peripheral environment is changing rapidly, and the globalization of organizations has made them more complicated. Therefore, organizations should codify their strategic plans and executive methods more accurately. However, some executive methods are not properly fulfilling the organization's strategic priorities. This paper proposes a comprehensive framework in order to evaluate and prioritize strategies and rank executive methods. To do this, firstly, the strategic plans are developed with SWOT (Strength, Weakness, Opportunity, Threat) analysis and then plans are weighted and diminished by using FQSPM-Gap (Fuzzy Quantitative Strategic Planning Matrix) model. Finally, the executive methods of the company are prioritized by QFD (Quality Function Deployment) matrix to achieve its strategic plans
167-175
Barak, Sasan
f82186de-f5b7-4224-9621-a00e7501f2c3
Toloo, Mehdi
789f8f49-638e-4566-a5e8-a0be4d92f73c
Nemec, R.
Zapletal, F.
Barak, Sasan
f82186de-f5b7-4224-9621-a00e7501f2c3
Toloo, Mehdi
789f8f49-638e-4566-a5e8-a0be4d92f73c
Nemec, R.
Zapletal, F.

Barak, Sasan and Toloo, Mehdi (2015) Prioritizing strategies and ranking of executive methods by QFD and fuzzy QSPM-Gap analysis. In, Nemec, R. and Zapletal, F. (eds.) 11th International Conference on Strategic Management and Its Support by Information Systems 2015. Strategic Management and its Support by Information Systems (21/05/15 - 22/05/15) pp. 167-175.

Record type: Book Section

Abstract

Our peripheral environment is changing rapidly, and the globalization of organizations has made them more complicated. Therefore, organizations should codify their strategic plans and executive methods more accurately. However, some executive methods are not properly fulfilling the organization's strategic priorities. This paper proposes a comprehensive framework in order to evaluate and prioritize strategies and rank executive methods. To do this, firstly, the strategic plans are developed with SWOT (Strength, Weakness, Opportunity, Threat) analysis and then plans are weighted and diminished by using FQSPM-Gap (Fuzzy Quantitative Strategic Planning Matrix) model. Finally, the executive methods of the company are prioritized by QFD (Quality Function Deployment) matrix to achieve its strategic plans

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More information

Published date: 11 November 2015
Venue - Dates: Strategic Management and its Support by Information Systems, Czech Republic, 2015-05-21 - 2015-05-22

Identifiers

Local EPrints ID: 435013
URI: http://eprints.soton.ac.uk/id/eprint/435013
PURE UUID: 5efa46fd-78de-4d71-b23d-7cfe125ed42f
ORCID for Sasan Barak: ORCID iD orcid.org/0000-0001-7715-9958

Catalogue record

Date deposited: 18 Oct 2019 16:30
Last modified: 09 Jan 2020 17:31

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Contributors

Author: Sasan Barak ORCID iD
Author: Mehdi Toloo
Editor: R. Nemec
Editor: F. Zapletal

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