Did you get it?: Newsjacking: what it is and how to do it well
Did you get it?: Newsjacking: what it is and how to do it well
In early 2009, around the same time that 44th President of the United States of America, Barack Obama, took his seat in the Oval Office for the first time, women’s cosmetic brand, Veet, ran an advertising campaign with the tagline “Goodbye Bush.” When the Duchess of Cambridge gave birth to Prince George in 2013, Johnson & Johnson posted a picture of a baby in the bath with hair washed into the shape of a crown. Likewise, confectionary brand, Oreo, ran a promotion with the tagline: “long live the crème.”
111-116
Angell, Robert J.
ca8389e4-2a83-43a8-b331-c262eda37674
Gorton, Matthew
c32c7dd8-19b7-48c5-89bc-8adfd63333ca
Memery, Juliet
a734de3a-f12d-4394-bfe1-911c4ea30a04
White, John
4b00109a-8544-4eed-a6f7-b677c2d03f05
31 December 2018
Angell, Robert J.
ca8389e4-2a83-43a8-b331-c262eda37674
Gorton, Matthew
c32c7dd8-19b7-48c5-89bc-8adfd63333ca
Memery, Juliet
a734de3a-f12d-4394-bfe1-911c4ea30a04
White, John
4b00109a-8544-4eed-a6f7-b677c2d03f05
Angell, Robert J., Gorton, Matthew, Memery, Juliet and White, John
(2018)
Did you get it?: Newsjacking: what it is and how to do it well.
In,
Maon, François, Lindgreen, Adam, Vanhamme, Joëlle, Angell, Robert and Memery, Juliet
(eds.)
Not All Claps and Cheers: humor in business and society relationships.
(Not All Claps and Cheers)
Routledge, .
(doi:10.4324/9781315277288-8).
Record type:
Book Section
Abstract
In early 2009, around the same time that 44th President of the United States of America, Barack Obama, took his seat in the Oval Office for the first time, women’s cosmetic brand, Veet, ran an advertising campaign with the tagline “Goodbye Bush.” When the Duchess of Cambridge gave birth to Prince George in 2013, Johnson & Johnson posted a picture of a baby in the bath with hair washed into the shape of a crown. Likewise, confectionary brand, Oreo, ran a promotion with the tagline: “long live the crème.”
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More information
Published date: 31 December 2018
Identifiers
Local EPrints ID: 435471
URI: http://eprints.soton.ac.uk/id/eprint/435471
PURE UUID: 0fd73bf6-c7eb-46d6-a46c-7a508fc0198f
Catalogue record
Date deposited: 07 Nov 2019 17:30
Last modified: 17 Mar 2024 03:54
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Contributors
Author:
Matthew Gorton
Author:
Juliet Memery
Author:
John White
Editor:
François Maon
Editor:
Adam Lindgreen
Editor:
Joëlle Vanhamme
Editor:
Robert Angell
Editor:
Juliet Memery
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