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Did you get it? Newsjacking: what it is and how to do it well

Did you get it? Newsjacking: what it is and how to do it well
Did you get it? Newsjacking: what it is and how to do it well
111-116
Routledge
Angell, Robert J.
ca8389e4-2a83-43a8-b331-c262eda37674
Gorton, Matthew
c32c7dd8-19b7-48c5-89bc-8adfd63333ca
Memery, Juliet
a734de3a-f12d-4394-bfe1-911c4ea30a04
White, John
4b00109a-8544-4eed-a6f7-b677c2d03f05
Maon, François
Lindgreen, Adam
Vanhamme, Joëlle
Angell, Robert
Memery, Juliet
Angell, Robert J.
ca8389e4-2a83-43a8-b331-c262eda37674
Gorton, Matthew
c32c7dd8-19b7-48c5-89bc-8adfd63333ca
Memery, Juliet
a734de3a-f12d-4394-bfe1-911c4ea30a04
White, John
4b00109a-8544-4eed-a6f7-b677c2d03f05
Maon, François
Lindgreen, Adam
Vanhamme, Joëlle
Angell, Robert
Memery, Juliet

Angell, Robert J., Gorton, Matthew, Memery, Juliet and White, John (2018) Did you get it? Newsjacking: what it is and how to do it well. In, Maon, François, Lindgreen, Adam, Vanhamme, Joëlle, Angell, Robert and Memery, Juliet (eds.) Not All Claps and Cheers: Humor in Business and Society Relationships. Routledge, pp. 111-116.

Record type: Book Section

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Published date: 2018

Identifiers

Local EPrints ID: 435471
URI: http://eprints.soton.ac.uk/id/eprint/435471
PURE UUID: 0fd73bf6-c7eb-46d6-a46c-7a508fc0198f

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Date deposited: 07 Nov 2019 17:30
Last modified: 09 Nov 2021 16:25

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Contributors

Author: Matthew Gorton
Author: Juliet Memery
Author: John White
Editor: François Maon
Editor: Adam Lindgreen
Editor: Joëlle Vanhamme
Editor: Robert Angell
Editor: Juliet Memery

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