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What drives ecodriving? Hybrid electric vehicle drivers’ goals and motivations to perform energy efficient driving behaviors

What drives ecodriving? Hybrid electric vehicle drivers’ goals and motivations to perform energy efficient driving behaviors
What drives ecodriving? Hybrid electric vehicle drivers’ goals and motivations to perform energy efficient driving behaviors
Hybrid electric vehicles (HEVs) can significantly contribute to sustainable road transport, yet driver behavior has a marked effect on actual energy efficiency (i.e., the ultimate sustainability effect). The objective of the present research was to examine ecodriving motivation of HEV drivers. To this end, we recruited 39 HEV drivers with above-average fuel efficiencies (suggesting at least some degree of ecodriving motivation) and collected interview data, questionnaire responses, and fuel efficiency data. Specifically, we assessed factors that motivated drivers to drive energy efficiently as well as factors that led to reduced ecodriving behavior. Ecodriving motivation of HEV drivers was found to be particularly driven by the goals of environmental protection, cost reduction, and gamification aspects. Furthermore, relationships between drivers’ most important ecodriving motivation and the level of ecodriving motivation, the achieved fuel efficiency, the level of total HEV driving experience, as well as typical HEV driving distances were examined.
Driving behaviour, Ecodriving, Hybrid electric vehicles, Motivation
451-461
Springer Verlag
Franke, Thomas
1de80c16-8284-492b-9e59-15497261948b
Arend, Matthias G.
d88f7a77-7653-4e4c-88ad-4911ab565dda
McIlroy, Rich C.
68e56daa-5b0b-477e-a643-3c7b78c1b85d
Stanton, Neville A.
351a44ab-09a0-422a-a738-01df1fe0fadd
Stanton, N.
Landry, S.
Di Bucchianico, G.
Vallicelli, A.
Franke, Thomas
1de80c16-8284-492b-9e59-15497261948b
Arend, Matthias G.
d88f7a77-7653-4e4c-88ad-4911ab565dda
McIlroy, Rich C.
68e56daa-5b0b-477e-a643-3c7b78c1b85d
Stanton, Neville A.
351a44ab-09a0-422a-a738-01df1fe0fadd
Stanton, N.
Landry, S.
Di Bucchianico, G.
Vallicelli, A.

Franke, Thomas, Arend, Matthias G., McIlroy, Rich C. and Stanton, Neville A. (2017) What drives ecodriving? Hybrid electric vehicle drivers’ goals and motivations to perform energy efficient driving behaviors. Stanton, N., Landry, S., Di Bucchianico, G. and Vallicelli, A. (eds.) In Advances in Intelligent Systems and Computing. vol. 484, Springer Verlag. pp. 451-461 . (doi:10.1007/978-3-319-41682-3_38).

Record type: Conference or Workshop Item (Paper)

Abstract

Hybrid electric vehicles (HEVs) can significantly contribute to sustainable road transport, yet driver behavior has a marked effect on actual energy efficiency (i.e., the ultimate sustainability effect). The objective of the present research was to examine ecodriving motivation of HEV drivers. To this end, we recruited 39 HEV drivers with above-average fuel efficiencies (suggesting at least some degree of ecodriving motivation) and collected interview data, questionnaire responses, and fuel efficiency data. Specifically, we assessed factors that motivated drivers to drive energy efficiently as well as factors that led to reduced ecodriving behavior. Ecodriving motivation of HEV drivers was found to be particularly driven by the goals of environmental protection, cost reduction, and gamification aspects. Furthermore, relationships between drivers’ most important ecodriving motivation and the level of ecodriving motivation, the achieved fuel efficiency, the level of total HEV driving experience, as well as typical HEV driving distances were examined.

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More information

e-pub ahead of print date: 7 July 2016
Published date: 2017
Keywords: Driving behaviour, Ecodriving, Hybrid electric vehicles, Motivation

Identifiers

Local EPrints ID: 435504
URI: http://eprints.soton.ac.uk/id/eprint/435504
PURE UUID: 3d619f9d-f842-4a51-bb53-c2716047bda4
ORCID for Rich C. McIlroy: ORCID iD orcid.org/0000-0003-0326-8101
ORCID for Neville A. Stanton: ORCID iD orcid.org/0000-0002-8562-3279

Catalogue record

Date deposited: 08 Nov 2019 17:30
Last modified: 18 Feb 2021 17:32

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