Market segmentation - the only known antidote to "Death by Vanilla"

Fifield, P. (2004) Market segmentation - the only known antidote to "Death by Vanilla". Chartered Institute of Marketing.

Record type: Conference or Workshop Item (Other)

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Published date: 2004

Venue - Dates: Chartered Institute of Marketing, 2004-01-01

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Local EPrints ID: 43568

URI: http://eprints.soton.ac.uk/id/eprint/43568

PURE UUID: e26a9720-7d22-45a3-92b5-90835ddfb69b

Date deposited: 23 Jan 2007

Last modified: 11 Dec 2021 16:16

Author: P. Fifield

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