Market segmentation - the only known antidote to "Death by Vanilla"


Fifield, P. (2004) Market segmentation - the only known antidote to "Death by Vanilla" At Chartered Institute of Marketing.

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Item Type: Conference or Workshop Item (Other)
Venue - Dates: Chartered Institute of Marketing, 2004-01-01
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ePrint ID: 43568
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2004Published
Date Deposited: 23 Jan 2007
Last Modified: 16 Apr 2017 18:48
Further Information:Google Scholar
URI: http://eprints.soton.ac.uk/id/eprint/43568

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