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Market segmentation - the only known antidote to "Death by Vanilla"

Record type: Conference or Workshop Item (Other)

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Citation

Fifield, P. (2004) Market segmentation - the only known antidote to "Death by Vanilla" At Chartered Institute of Marketing.

More information

Published date: 2004
Venue - Dates: Chartered Institute of Marketing, 2004-01-01

Identifiers

Local EPrints ID: 43568
URI: http://eprints.soton.ac.uk/id/eprint/43568
PURE UUID: e26a9720-7d22-45a3-92b5-90835ddfb69b

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Date deposited: 23 Jan 2007
Last modified: 17 Jul 2017 15:18

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Contributors

Author: P. Fifield

University divisions


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