Singh, Jaywant, Ehrenberg, Andrew and Goodhardt, Gerald (2008) Measuring customer loyalty to product variants. International Journal of Market Research, 50 (4), 513-532. (doi:10.1177/147078530805000408).
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Published date: 1 July 2008
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Local EPrints ID: 435769
URI: http://eprints.soton.ac.uk/id/eprint/435769
ISSN: 1470-7853
PURE UUID: 12012696-7533-4c9b-868b-a913678155d2
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Date deposited: 20 Nov 2019 17:30
Last modified: 17 Mar 2024 03:59
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Author:
Jaywant Singh
Author:
Andrew Ehrenberg
Author:
Gerald Goodhardt
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