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Measuring customer loyalty to product variants

Measuring customer loyalty to product variants
Measuring customer loyalty to product variants
1470-7853
513-532
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Ehrenberg, Andrew
0526cfc4-f409-4d6b-ba25-d055720c4177
Goodhardt, Gerald
22cb2878-8fa5-49cd-8f2d-c4e11a50bff2
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Ehrenberg, Andrew
0526cfc4-f409-4d6b-ba25-d055720c4177
Goodhardt, Gerald
22cb2878-8fa5-49cd-8f2d-c4e11a50bff2

Singh, Jaywant, Ehrenberg, Andrew and Goodhardt, Gerald (2008) Measuring customer loyalty to product variants. International Journal of Market Research, 50 (4), 513-532. (doi:10.1177/147078530805000408).

Record type: Article

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Published date: 1 July 2008

Identifiers

Local EPrints ID: 435769
URI: http://eprints.soton.ac.uk/id/eprint/435769
ISSN: 1470-7853
PURE UUID: 12012696-7533-4c9b-868b-a913678155d2
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

Catalogue record

Date deposited: 20 Nov 2019 17:30
Last modified: 10 Nov 2021 04:00

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Contributors

Author: Jaywant Singh ORCID iD
Author: Andrew Ehrenberg
Author: Gerald Goodhardt

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