Kalafatis, Stavros, Singh, Jaywant and Blankson, Charles (2013) Brand positioning as a determinant of consumer attitudes towards co-brands. 42nd European Marketing Academy (EMAC) Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World, , Istanbul, Turkey. 04 - 07 Jun 2013.
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Published date: 2013
Venue - Dates:
42nd European Marketing Academy (EMAC) Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World, , Istanbul, Turkey, 2013-06-04 - 2013-06-07
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Local EPrints ID: 435857
URI: http://eprints.soton.ac.uk/id/eprint/435857
PURE UUID: 4be9ecec-91f8-4f6e-96b7-588173706b53
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Date deposited: 22 Nov 2019 17:30
Last modified: 13 Dec 2021 03:36
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Contributors
Author:
Stavros Kalafatis
Author:
Jaywant Singh
Author:
Charles Blankson
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