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Brand positioning as a determinant of consumer attitudes towards co-brands

Brand positioning as a determinant of consumer attitudes towards co-brands
Brand positioning as a determinant of consumer attitudes towards co-brands
Kalafatis, Stavros
e7b1aa2b-4d08-46fd-9eb6-215d9999d6c5
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Blankson, Charles
db6362ef-0f6b-4a1d-a8bd-cb4b32d9859f
Kalafatis, Stavros
e7b1aa2b-4d08-46fd-9eb6-215d9999d6c5
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Blankson, Charles
db6362ef-0f6b-4a1d-a8bd-cb4b32d9859f

Kalafatis, Stavros, Singh, Jaywant and Blankson, Charles (2013) Brand positioning as a determinant of consumer attitudes towards co-brands. 42nd European Marketing Academy (EMAC) Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World, Turkey. 04 - 07 Jun 2013.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: 2013
Venue - Dates: 42nd European Marketing Academy (EMAC) Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World, Turkey, 2013-06-04 - 2013-06-07

Identifiers

Local EPrints ID: 435857
URI: http://eprints.soton.ac.uk/id/eprint/435857
PURE UUID: 4be9ecec-91f8-4f6e-96b7-588173706b53
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

Catalogue record

Date deposited: 22 Nov 2019 17:30
Last modified: 15 Aug 2020 01:54

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Contributors

Author: Stavros Kalafatis
Author: Jaywant Singh ORCID iD
Author: Charles Blankson

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