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Corporate brand representations in B2B companies’ websites

Corporate brand representations in B2B companies’ websites
Corporate brand representations in B2B companies’ websites
259-260
Springer
Simões, Cláudia
3bdde57e-0822-40ca-b77d-a01e42a7fd8f
Perin, Marcelo G
3676af8f-0f60-4037-918d-3002bc03af09
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Petruzzellis, Luca
Winer, Russell S.
Simões, Cláudia
3bdde57e-0822-40ca-b77d-a01e42a7fd8f
Perin, Marcelo G
3676af8f-0f60-4037-918d-3002bc03af09
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Petruzzellis, Luca
Winer, Russell S.

Simões, Cláudia, Perin, Marcelo G and Singh, Jaywant (2016) Corporate brand representations in B2B companies’ websites. In, Petruzzellis, Luca and Winer, Russell S. (eds.) Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) Springer, pp. 259-260.

Record type: Book Section

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Published date: 2016

Identifiers

Local EPrints ID: 435868
URI: http://eprints.soton.ac.uk/id/eprint/435868
PURE UUID: 70d7821b-1f62-45b1-b8d7-21bbfead74d7
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

Catalogue record

Date deposited: 22 Nov 2019 17:30
Last modified: 16 May 2020 01:03

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Contributors

Author: Cláudia Simões
Author: Marcelo G Perin
Author: Jaywant Singh ORCID iD
Editor: Luca Petruzzellis
Editor: Russell S. Winer

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