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New brands: performance and measurement

New brands: performance and measurement
New brands: performance and measurement
218-230
Routledge
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Wright, Malcolm
b91319a5-5906-4824-8a9a-b7dba3654d3e
Dall'Olmo Riley, Francesca
Singh, Jaywant
Blankson, Charles
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Wright, Malcolm
b91319a5-5906-4824-8a9a-b7dba3654d3e
Dall'Olmo Riley, Francesca
Singh, Jaywant
Blankson, Charles

Singh, Jaywant and Wright, Malcolm (2016) New brands: performance and measurement. In, Dall'Olmo Riley, Francesca, Singh, Jaywant and Blankson, Charles (eds.) The Routledge Companion to Contemporary Brand Management. (Routledge Companions in Business, Management and Accounting) Routledge, pp. 218-230.

Record type: Book Section

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Published date: 2016

Identifiers

Local EPrints ID: 435870
URI: http://eprints.soton.ac.uk/id/eprint/435870
PURE UUID: 8d803cec-dba1-4a78-84ef-fa49d37f27be
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

Catalogue record

Date deposited: 22 Nov 2019 17:30
Last modified: 16 May 2020 01:03

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Contributors

Author: Jaywant Singh ORCID iD
Author: Malcolm Wright
Editor: Francesca Dall'Olmo Riley
Editor: Jaywant Singh
Editor: Charles Blankson

University divisions

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