Singh, Jaywant, Kalafatis, Stavros, Blankson, Charles and Passera, Mark (2012) Consumer evaluation of cobrands: the role of brand positioning strategies. In International Conference on Contemporary Marketing Issues (ICCMI). ATEI. pp. 107-113 .
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Published date: 2012
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Local EPrints ID: 435871
URI: http://eprints.soton.ac.uk/id/eprint/435871
PURE UUID: 9b4fceab-6934-4f4b-9e29-eb6606d35fbd
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Date deposited: 22 Nov 2019 17:30
Last modified: 13 Dec 2021 03:36
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Contributors
Author:
Jaywant Singh
Author:
Stavros Kalafatis
Author:
Charles Blankson
Author:
Mark Passera
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