The Routledge companion to contemporary brand management
The Routledge companion to contemporary brand management
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
Riley, Francesca Dall’Olmo
f9f4f164-c881-48c5-b034-aa3ff5eb4d50
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Blankson, Charles
db6362ef-0f6b-4a1d-a8bd-cb4b32d9859f
15 July 2016
Riley, Francesca Dall’Olmo
f9f4f164-c881-48c5-b034-aa3ff5eb4d50
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Blankson, Charles
db6362ef-0f6b-4a1d-a8bd-cb4b32d9859f
Riley, Francesca Dall’Olmo, Singh, Jaywant and Blankson, Charles
(2016)
The Routledge companion to contemporary brand management
(Routledge Companions in Business, Management and Accounting),
1st ed.
Routledge, 584pp.
Abstract
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
This record has no associated files available for download.
More information
Published date: 15 July 2016
Additional Information:
Publisher Copyright:
© 2016 Francesca Dall’Olmo Riley, Jaywant Singh and Charles Blankson.
Copyright:
Copyright 2021 Elsevier B.V., All rights reserved.
Identifiers
Local EPrints ID: 435872
URI: http://eprints.soton.ac.uk/id/eprint/435872
PURE UUID: 87218605-5d68-4e0e-ae50-33060e0a5e84
Catalogue record
Date deposited: 22 Nov 2019 17:30
Last modified: 06 Jun 2024 02:07
Export record
Altmetrics
Contributors
Author:
Francesca Dall’Olmo Riley
Author:
Jaywant Singh
Author:
Charles Blankson
Download statistics
Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.
View more statistics