The University of Southampton
University of Southampton Institutional Repository
Warning ePrints Soton is experiencing an issue with some file downloads not being available. We are working hard to fix this. Please bear with us.

The Routledge companion to contemporary brand management

The Routledge companion to contemporary brand management
The Routledge companion to contemporary brand management

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

Routledge
Riley, Francesca Dall’Olmo
f9f4f164-c881-48c5-b034-aa3ff5eb4d50
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Blankson, Charles
db6362ef-0f6b-4a1d-a8bd-cb4b32d9859f
Riley, Francesca Dall’Olmo
f9f4f164-c881-48c5-b034-aa3ff5eb4d50
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Blankson, Charles
db6362ef-0f6b-4a1d-a8bd-cb4b32d9859f

Riley, Francesca Dall’Olmo, Singh, Jaywant and Blankson, Charles (2016) The Routledge companion to contemporary brand management (Routledge Companions in Business, Management and Accounting), 1st ed. Routledge, 584pp.

Record type: Book

Abstract

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

This record has no associated files available for download.

More information

Published date: 15 July 2016
Additional Information: Publisher Copyright: © 2016 Francesca Dall’Olmo Riley, Jaywant Singh and Charles Blankson. Copyright: Copyright 2021 Elsevier B.V., All rights reserved.

Identifiers

Local EPrints ID: 435872
URI: http://eprints.soton.ac.uk/id/eprint/435872
PURE UUID: 87218605-5d68-4e0e-ae50-33060e0a5e84
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

Catalogue record

Date deposited: 22 Nov 2019 17:30
Last modified: 10 Nov 2021 04:00

Export record

Altmetrics

Contributors

Author: Francesca Dall’Olmo Riley
Author: Jaywant Singh ORCID iD
Author: Charles Blankson

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×