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Measuring the market performance of brands: applications in brand management

Measuring the market performance of brands: applications in brand management
Measuring the market performance of brands: applications in brand management
45-63
Routledge
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Uncles, Mark
05690cdd-8325-4884-b3b1-a21c6ba220ae
Dall'Olmo Riley, Francesca
Singh, Jaywant
Blankson, Charles
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Uncles, Mark
05690cdd-8325-4884-b3b1-a21c6ba220ae
Dall'Olmo Riley, Francesca
Singh, Jaywant
Blankson, Charles

Singh, Jaywant and Uncles, Mark (2016) Measuring the market performance of brands: applications in brand management. In, Dall'Olmo Riley, Francesca, Singh, Jaywant and Blankson, Charles (eds.) The Routledge Companion to Contemporary Brand Management: 1st Edition (Hardback) book cover The Routledge Companion to Contemporary Brand Management. (Routledge Companions in Business, Management and Accounting) Routledge, pp. 45-63.

Record type: Book Section

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Published date: 2016

Identifiers

Local EPrints ID: 435874
URI: http://eprints.soton.ac.uk/id/eprint/435874
PURE UUID: 8a5dc871-4d0d-4544-a4db-533e9cfdbe4c
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

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Date deposited: 22 Nov 2019 17:30
Last modified: 16 May 2020 01:03

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Contributors

Author: Jaywant Singh ORCID iD
Author: Mark Uncles
Editor: Francesca Dall'Olmo Riley
Editor: Jaywant Singh
Editor: Charles Blankson

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